Max-Hoba was born in Welkom, Free State.


As a young man he joined a production company called Dancing Sensations and enjoyed valuable experience as a singer/dancer under their guidance.


He learnt the importance of stage performance and commanding stage presence. At this stage he formed a group with friends called Mood Swing.


His music deals with life, love, daily living and celebrates all that happens under the African sun. His debut album titled ‘Making History’ showcases Max-Hoba as one of SA’s most creatively captivating artists.


Max-Hoba and band perform at corporate events and festivals around the country. Highlights include an invitation to open for Afro Pop King Ringo Madlingozi`s Eastern Cape tour, The Wailers One Night in Joburg,

Levi’s Rage for Revolution, Macufe 2010, Oppikopi and DrumBeat Festival ’11.


He recently returned from Bangkok, Thailand where he performed at the Freedom Day celebrations.


Also in the works, are three projects that are close to the artist`s heart:

Azanian Love Song, a collaboration with poet Ntsiki Mazwai based on a book of poems by legendary poet Dr. Don Mattera.

  • KIZURI(a good thing), this is a collaboration with 7 of the country’s most talented soul musicians (Khethi, RJ Benjamin, Tebogo Moloto, Nothende, Kabomo and Pebbles).

  • Back To The Music, a monthly music showcase aimed at reviving the LIVE music scene around the country.

Max-Hoba is also an experienced voice over artist and script translater. His expertise is with the following languages: English, Sesotho, Xhosa and Tswana.

After completing his matric, Max-Hoba moved to the Eastern Cape, East London, where he joined a musical group known as GIIG. However, his ambition of making it in the music industry impelled his move to Jozi where he met one of SA’s most talented hip hop artists, HipHop Pantsula (HHP).


They worked together for the first time on his albums Maftown, Omang, Omang Reloaded, YBA to NW and Acceptance Speech.


Max-Hoba has, over the years, worked with other highly acclaimed artists like Amu, Morafe, Shugasmakx, Don Laka, Flabba, Pebbles and Kabomo, inter alia, contributing creatively in their projects.


Coming back from the “Africa Is Calling” tour of Germany as part of HHP’s band, Max-Hoba decided to step out on his own and cement himself as a force to be reckoned with, by working on an Urban African Soul album that blends his musical influences.